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Theoretica Applied Physics brings advances in 3D audio from the research laboratory to the real world with bleeding edge technology to deliver the most realistic sonic experiences possible. Their flagship product, the BACCH-SP, is a highly-acclaimed, state-of-the-art digital audio processor that allows the listener to experience spatially accurate 3D sound from a pair of stereo loudspeakers. Theoretica was founded by Dr. Edgar Choueiri, a Professor of Applied Physics in the Mechanical and Aerospace Engineering Department at Princeton University, Associated Faculty of the Department of Astrophysical Sciences, and Director of the University’s Engineering Physics Program. He is Chief Scientist at the University’s Electric Propulsion and Plasma Dynamics Lab, a leading research laboratory in the field of advanced spacecraft propulsion. He is also the Director of Princeton University’s 3D Audio and Applied Acoustics (3D3A) Lab, where the BACCH 3D Sound technology was initially developed.